INDIAN RICE EXPORTER•BULK SUPPLY & PRIVATE LABEL WhatsApp Sales Desk
VVIRASATINTERNATIONALS · INDIA Request a Quote

Beyond basmati

Non-Basmati Rice

A broader everyday-rice portfolio for buyers whose programme calls for staple-food, foodservice or retail rice rather than an aromatic basmati SKU.

PR 14 Raw rice sample, Indian origin

Our non-basmati range

Alongside our basmati portfolio, we supply the following non-basmati varieties, sourced through the same partner-mill network:

Sugandha An aromatic, medium-to-long grain variety often used as a more affordable alternative where a scented rice is wanted but full basmati pricing isn’t required.
Taj A long-grain non-basmati variety offered across Steam, White Sella and Golden Sella processing, suited to bulk and foodservice programmes wanting a firmer, parboiled option.
RH10 A value-tier long-grain variety, available in Steam, White Sella and Golden Sella forms, positioned for cost-sensitive bulk and staple-food supply.
Sharbati A short-to-medium grain rice valued in North Indian and staple-food markets for its taste and texture in everyday cooking.
PR 11 A high-yield long-grain variety widely used in bulk and institutional supply where consistent volume matters more than aroma.
PR 14 Similar bulk-use positioning to PR 11, commonly specified for parboiled and staple-rice programmes.
Parmal A staple long-grain rice used extensively in bulk government and institutional supply, and general foodservice.
Sona Masoori A lighter, medium-grain rice popular across South Indian cuisine and increasingly requested by South Asian retail programmes abroad.

Who this range suits

Non-basmati rice typically serves a different buyer than our basmati range: institutional and government tenders, bulk foodservice supply, staple-food import programmes, and retail buyers stocking a regional or everyday rice line alongside a premium basmati SKU. Packaging, MOQ and payment terms follow the same structure as our basmati range — see our certifications and quote request pages for details. If you're deciding between the two, see our basmati vs. non-basmati comparison, or how basmati compares nutritionally to other rice types.

Pricing and MOQ

Pricing depends on variety, grade and current crop conditions. Tell us which variety, pack size and destination you need for a current FOB or CIF offer.

Request non-basmati pricing

Tell us your variety, grade, packing and destination — we'll quote FOB or CIF for your shipment.

Request an export quote